WEBSITE AUDITOR UPDATE RANKING FACTORS MANUAL
In a moment, we’ll run through a few more manual checks on the website.īut first, we need to start a website crawl running in the background.Īn SEO crawler will spider the site in the same way as Google and give us some useful information on the structure and current SEO setup. You can get a free SSL certificate for your site from Let’s Encrypt. Plus, it also keeps your site secure and increases trust. We would recommend you use (either www or non-www) as there is a slight rankings boost for SSL enabled sites. So that’s something that should be fixed as a priority. Same goes for the To be honest, the non-www to www issue (or vice-versa) is rarely a problem, but I have seen a lot of sites with redirection issues for http to https. You can see that if we type the HTTP version into the address bar, it automatically redirects to the HTTPS version. In the case of Simple Life Insure, everything looks fine. The others should be 301 redirected to the canonical version. Only ONE of these should be accessible in a browser.
WEBSITE AUDITOR UPDATE RANKING FACTORS HOW TO
In a moment, I’ll show you how to begin crawling your site for SEO issues.īut first, you need to check that only one version of your site is browseable.Ĭonsider all the ways someone could type your website address into a browser (or link to it). Check that only ONE version of your site is browseable I will introduce the second site before step 10. In steps 1–9, I will be looking at Simple Life Insure-a life insurance broker from California. Looking for an even simpler, beginner audit process? Check this video.įor this walk-through, I’ll be auditing two sites.
This means auditing your rankings, backlink profile, existing content… anything that could be hindering your search performance. The aim is to provide a comprehensive approach to auditing your website from an SEO perspective. Steps 15-16: content audit AND “content gap” analysis.Īs you can see, the aim here isn’t to show you how to do a “technical” SEO audit (which you can do with almost any SEO site audit tool).Steps 13-14: backlink analysis (VERY important!).Steps 10-12: analyze organic search traffic (and find low-hanging opportunities).Steps 5-9: uncover easy-to-fix on-site problems.Steps 1-4: check for BIG issues (that may be holding your site back).Here’s a breakdown of the SEO audit process we’ll be following: For most small to medium-sized sites, however, this should be doable in hours rather than days. If your site is HUGE-I’m talking hundreds of thousands, or even millions of pages-it may take longer than a few hours.
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